University lab testing shows premium organic Caffe Sanora coffee has more antioxidants in one cup than other premium Arabica coffee and most green teas.

Austin, TX January 31, 2007 -- Java lovers of America unite: American adults now drink almost as much coffee as soft drinks, according to the National Coffee Association. The trend is due partly to new research on the health benefits of coffee, as well as an abundance of new products. One of the hottest new healthy coffee products on the market is Caffe Sanora, http://www.caffesanora.com, a rich and robust organic gourmet coffee loaded with antioxidants - more than most green teas and significantly more than other coffees in its class. There's nothing added to give Caffe Sanora the antioxidant boost - a patented roasting process allows the beans to retain most of the antioxidants lost in traditional high-heat roasting.

One of the foremost experts on antioxidants agrees that Caffe Sanora's organic coffee is a cut above the rest. "While there is a lot of talk about the many newfound health benefits of coffee, and that coffee is a rich source of antioxidants, the fact is that traditional roasting methods destroy most of the antioxidants in the green, unroasted coffee bean," says Dr. Joe Vinson, PhD Chemist at The University of Scranton and an expert in the field of antioxidant research. "Caffe Sanora's patented Healthy Roast™ process actually retains most of these healthy compounds. In our laboratory testing, a cup of Caffe Sanora delivers all of the health benefits of coffee, plus the added bonus of being very high in antioxidants - higher than green tea in fact!"

Studies show that antioxidants help fight free radicals which break down the body's DNA and are believed to contribute to aging and many degenerative diseases. Unroasted (green) coffee beans are a rich source of beneficial antioxidants called polyphenols. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroy most of the antioxidants. Utilizing the exclusive HealthyRoast Process™, a patented roasting method, Caffe Sanora retains more of these natural antioxidants in the final brewed cup than other premium Arabica bean coffee.

"There have been a number of studies published recently pointing to health benefits resulting from frequent coffee drinking. These benefits are due in large part to the antioxidants found in coffee. Now that Americans are learning coffee is not unhealthy, and since it's becoming known as a source of antioxidants, the all-important question - doesn't all coffee have antioxidants? - begins to surface," said Loretta Zapp, CEO of Caffe Sanora. "Yes, but Caffe Sanora has much more. Due to the HealthyRoast process, Caffe Sanora is able to preserve the naturally occurring antioxidants in its coffee beans delivering a solid serving of antioxidants in just one cup of coffee. Plus, it's organic* so coffee lovers need not worry about harmful chemicals or pesticides, and it tastes great! Professional tasters, or 'cuppers,' give Caffe Sanora very high marks."

Antioxidant product sales anticipate double-digit growth in coming year, according to AC Nielsen 2006 prediction for key health trends

Austin, TX - (February 2006) - Consumers are lining up at the cash register to buy products that make them feel better, look younger and live higher quality, longer lives. Despite the mind-boggling amount of information and products promising the fountain of youth, there are a few trends that stand out. AC Nielsen, which tracks consumer behavior, recently issued its "Year in Preview," which tellingly cites a boom in antioxidant product sales as one of the top five trends in 2006.

With Americans becoming increasingly savvy about the benefits of antioxidants, sales of antioxidant-containing foods are expected to see double-digit growth in 2006. In fact, even "health neglectors" -- those who care little for their health and seek convenience foods -- are very keen on antioxidants. According to the report, antioxidants are "set to hit the mainstream in a big way" with "health neglectors" purchasing 52 percent more antioxidant products yearly.

This being said, people draw the line at what they are willing to concede for good health, and changing coffee drinking habits is not at the top of the list for most die-hard java lovers. In fact, statistics reveal that the number of coffee drinkers in this country continues to increase, with more than 52 percent of Americans drinking coffee daily (according to the National Coffee Association). This, coupled with a boom in demand for antioxidants, is perfectly married in Caffe Sanora. Derived from the Italian word for health, "sano," Caffe Sanora is a smooth, rich and robust organic gourmet coffee loaded with naturally-occurring antioxidants. In fact, according to Dr. Joe Vinson, PhD Chemist at Scranton University and an expert in the field of antioxidant research, Caffe Sanora packs more powerful antioxidants in a cup than green tea.

"The good news for coffee lovers is that coffee can actually be healthy," said Loretta Zapp, CEO of Caffe Sanora. "Consumers who are taking interest in their health can now enjoy their morning cup of coffee knowing they are doing something good for their bodies. Caffe Sanora is 100 percent organic, contains more antioxidants than most green teas and has a rich, full-bodied flavor."

Numerous studies have shown that antioxidants help fight free radicals and the damage they cause. Many experts believe a diet rich in antioxidants is a preventative approach to better health and subsequently a longer life.

Unroasted (green) coffee beans are a rich source of beneficial antioxidants called polyphenols. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroy most of the antioxidants. Utilizing the exclusive HealthyRoast Process™, a patented roasting method, Caffe Sanora retains these natural antioxidants throughout the roasting process, delivering a healthier cup of coffee. According to Dr. Vinson, green coffee beans have one of the highest antioxidant concentrations of any plant. "Roasting the green beans destroys many antioxidants, so a roasting process that preserves these antioxidants creates a coffee that is better for you."

Caffe Sanora sprang from research dedicated to cancer prevention. In accordance with Caffe Sanora's commitment to fostering good health for coffee drinkers, a portion of proceeds furthers independent research at not-for-profit study centers nationally.

DENVER, Colorado - (October 2005) - The Upper Colfax neighborhood's urban renaissance continues with the grand opening of Caffe Sanora on 1245 East Colfax, between Marion and Lafayette streets. Caffe Sanora is the first coffee house in Denver -- and the nation -- to serve the only healthy, antioxidant-rich coffee that's creating a buzz everywhere, Open Monday-Saturday from 6 a.m. to 6 p.m., the caffe, named after the national coffee brand Caffe Sanora, is poised to become a hub for this revitalized, on-the-go neighborhood surrounded by a historic architectural landscape and located just minutes from downtown Denver. Colorful and teeming with European sophistication and design, the new coffee house captures two national trends: choosing healthier versions of favorite foods and beverages like coffee, and being part of a re-invented neighborhood phenomenon known as the “new urbanism” or “neo-traditionalism.”

“There is a national trend of in-migration back into America's central cities,” reports the Colfax Business Improvement District (CBID). It is estimated that at the peak of urban flight in the 70's and 80's, the Capitol Hill area lost more than 25 percent of its population base. According to CBID, demographers estimate more than 4,000 people have moved back into the neighborhoods in just the past five years to help recreate a “town” of 53,866 people.

Caffe Sanora owner David Boyan, a Colorado High School teacher for ten years, was part of the in-migration to the Upper Colfax neighborhood. Inspired by the renaissance and beautification of the area, Boyan began to think of a business that would fit in with the hip lifestyle. His sister Loretta Zapp, CEO of coffee brand Caffe Sanora, provided the seeds, or in this case the coffee beans, that became Caffe Sanora. “I just love this coffee and the idea of opening the nation's first healthy coffee caffe became my dream,” says Boyan. Initially he planned to open Caffe Sanora later in life, “but opportunity came knocking and things began to fall into place very quickly.”

Available at retail locations in Colorado, each cup of Caffe Sanora's (derived from the Italian word for health, “sano”) gourmet coffee packs more powerful antioxidants per cup than most green teas. Green (unroasted) coffee beans contain antioxidants but lose them during the roasting process. Utilizing the exclusive HealthyRoast Process™, a patented roasting method, the Caffe Sanora brand retains these natural antioxidants throughout the roasting process, delivering a healthier cup of gourmet coffee. The East Colfax caffe will be serving a wide range of coffee specialty drinks, all packed with healthy antioxidants, in addition to juices, fresh fruit and scrumptious, local-area pastries.

Caffe Sanora invites you to its Grand Opening celebration. Come experience the nation's first healthy, antioxidant-rich and gourmet coffee experience, listen to live flamenco guitar music and receive a coupon for a complimentary cup. In addition, 50% of sales on grand opening day will be donated to local cancer research at the AMC Cancer Research Center in Denver.

Introducing Caffe Sanora - The First Antioxidant-Rich Gourmet Coffee

AUSTIN, Texas - (April 2005) - Coffee lovers who understand the health benefits of green tea but refuse to switch from their beloved cup of java can now rejoice in a great cup of gourmet coffee that is also loaded with antioxidants. Caffe Sanora (derived from the Italian word for health, "sano"), tastes smooth, rich and robust like premium gourmet coffee. However, Caffe Sanora packs more powerful antioxidants in a cup than green tea, according to Dr. Joe Vinson, PhD Chemist at Scranton University, an expert in the field of antioxidant research. Unroasted (green) coffee beans are a rich source of beneficial antioxidants called polyphenols. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroys most of the antioxidants. Utilizing the exclusive HealthyRoast Process(TM), a patented roasting method, Caffe Sanora retains these natural antioxidants throughout the roasting process, delivering a healthier cup of coffee.

"The HealthyRoast process used by Caffe Sanora preserves the naturally-occurring antioxidants, yet does not affect the rich taste or aroma of our premium gourmet coffee," says Loretta Zapp, CEO of the company. "In fact, professional tasters, or 'cuppers' have said they can't tell the difference. Caffe Sanora is a great cup of coffee with fantastic health benefits."

Numerous studies have shown that antioxidants help fight free radicals and the damage they cause. Caffe Sanora sprang from research dedicated to cancer prevention. In accordance with Caffe Sanora's commitment to fostering good health for coffee drinkers, a portion of proceeds furthers independent research at not-for-profit study centers nationally.

Green tea's popularity has soared recently due to its antioxidant-related health benefits. However, according to Dr. Vinson, green coffee beans have one of the highest antioxidant concentrations of any plant.

"Coffee beans are grown in intense sunlight, which enhances the antioxidants," he says. "Many plant-based foods are high in antioxidants, but beverages have the highest concentration. Roasting the green bean does destroy many antioxidants, so a roasting process that preserves these healthful compounds creates a coffee that is even better for you."

Now coffee lovers can jump start their day with organic premium gourmet coffee loaded with antioxidants

Austin, Texas - (March 2005) - For many Americans, there's nothing like a steaming cup of full-bodied coffee to start the day. But even the coffee aficionados of today desire healthy options. Enter Caffe Sanora (derived from the Italian word for health, “sano”), a smooth, rich and robust organic gourmet coffee loaded with naturally-occurring antioxidants. Caffe Sanora packs more powerful antioxidants in a cup than green tea, according to Dr. Joe Vinson, PhD Chemist at Scranton University, an expert in the field of antioxidant research. Numerous studies have shown that antioxidants help fight free radicals and the damage they cause. Free radicals break down the body's DNA and are believed to contribute to aging, cardiovascular and other degenerative diseases. Many experts believe a diet rich in antioxidants is a preventative approach to better health and subsequently a longer life.

Unroasted (green) coffee beans are a rich source of beneficial antioxidants called polyphenols. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroys most of the antioxidants. Utilizing the exclusive HealthyRoast Process™, a patented roasting method, Caffe Sanora retains these natural antioxidants throughout the roasting process, delivering a healthier cup of coffee.

With the leading edge of baby boomers now hitting their sixties, this defining generation is spending millions to try and combat the aging process. With no fountain of youth or magic bullet in sight, the focus seems to be on preventative measures such as good nutrition and exercise. Andrew Weil MD, recently was quoted in TIME magazine as saying, “The more regularly we supply our bodies with antioxidants, … the better our health.”

“The HealthyRoast process used by Caffe Sanora preserves the naturally-occurring antioxidants, yet does not affect the rich taste or aroma of our premium gourmet coffee,” says Loretta Zapp, CEO of the company. “In fact, professional tasters, or 'cuppers' have said they can't tell the difference. Caffe Sanora is a great cup of coffee with fantastic health benefits.”

Green tea's popularity has soared recently due to its antioxidant-related health benefits. However, according to Dr. Vinson, green coffee beans have one of the highest antioxidant concentrations of any plant. “Coffee beans are grown in intense sunlight, which enhances the antioxidants,” he says. “Many plant-based foods are high in antioxidants, but beverages have the highest concentration. Roasting the green bean does destroy many antioxidants, so a roasting process that preserves these healthful compounds creates a coffee that is even better for you.”

Caffe Sanora sprang from research dedicated to cancer prevention. In accordance with Caffe Sanora's commitment to fostering good health for coffee drinkers, a portion of proceeds furthers independent research at not-for-profit study centers nationally.

Caffe Sanora features a patented roasting process that retains potent antioxidants and premium gourmet coffee flavor

AUSTIN, Texas - (February 2005) - Applied Food Sciences, LLC introduces Caffe Sanora (derived from the Italian word for healthy, "sano"), the first premium gourmet antioxidant-rich coffee. Unroasted (green) coffee beans are a rich source of powerful antioxidants called polyphenols. Utilizing the HealthyRoast Process™, a patented roasting method, Caffe Sanora delivers these natural antioxidants normally lost through the heat used in conventional roasting. Caffe Sanora's roasting process is 100% natural and does not use additives or preservatives. For the first time, coffee lovers can enjoy health benefits similar to green tea in a great tasting cup of coffee.

"Heat destroys the antioxidants in traditional roasting; Caffe Sanora employs the HealthyRoast Process that preserves naturally-occurring antioxidants, yet does not affect the rich taste or aroma of premium gourmet coffee," says Loretta Zapp, CEO of Applied Food Sciences. "In fact, professional tasters, or 'cuppers' have said they can't tell the difference. Caffe Sanora is a great cup of coffee with fantastic health benefits."

Numerous studies have shown that antioxidants help prevent degenerative diseases such as cancer and diabetes. Caffe Sanora sprang from research dedicated to cancer prevention. In accordance with Caffe Sanora's commitment to fostering good health for coffee drinkers, a portion of proceeds furthers independent research at not-for-profit cancer centers nationally.

Green tea's popularity has soared recently due to its antioxidant-related health benefits. As coffee continues to rise in popularity (Americans drink 3.3 cups per day), Caffe Sanora allows people to enjoy similar health benefits without changing their daily coffee ritual, or sacrificing premium coffee flavor and aroma.

"Our goal is to offer the coffee lover a cup that tastes and smells just like gourmet specialty coffee, but provides antioxidant benefits similar to green tea," adds Zapp.

Health benefits of coffee may help boost surge in number of coffee drinkers

Austin, TX - (January 2005) - The word is out that consumers can get as many healthy antioxidants in a cup of Caffe Sanora, the first antioxidant-rich premium gourmet coffee, as in a cup of green tea. Yet research shows that some types of antioxidants lose their punch when combined with proteins found in products such as dairy. Not to worry, says Caffe Sanora technical director Chris Fields. Coffee lovers don't have to drink their java black to get maximum antioxidant benefits.

“The antioxidants found in Caffe Sanora are known as polyphenols, which are highly soluble compounds that are absorbed by the body very quickly and do not react easily with protein compounds,” states Chris Fields, technical director for Applied Food Sciences, Caffe Sanora's parent company. “All antioxidants are not created equal. The polyphenols in Caffe Sanora are used quickly and efficiently by the body, and retain the antioxidant benefits even when combined with dairy.” Coffee antioxidants are much less complex, they break down easily in the digestive system so they can be readily used to quench free radicals in the body and help prevent the damage they cause.

With or without dairy, Caffe Sanora was developed with one purpose: to offer coffee lovers a cup of premium, gourmet coffee with all the antioxidant benefits of green tea. Unroasted (green) coffee beans are a rich source of natural antioxidants. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroy most of the antioxidants. Caffe Sanora's exclusive HealthyRoast Process™, a patented roasting method, retains these natural antioxidants, delivering a healthier cup of coffee.

The “new buzz,” that coffee can actually be healthy, is making news headlines, and the number of coffee drinkers is on the rise to reap the benefits. The National Coffee Association's annual trend report, issued last month, revealed that more than 52 percent of Americans drink coffee daily, up three percent over the previous year. Coffee drinking has segued into a day-long habit for many with the biggest jump being afternoon consumption, from nine to 15 percent. Evening coffee drinking has also risen slightly, from nine to 11 percent, and lunchtime coffee lovers have grown from seven to 10 percent.

Recent findings by Harvard researchers now show that coffee may help prevent Type 2 diabetes -- great news for the approximate 17 million Americans that have this disease. The Journal of the National Cancer Institute reports that regular coffee consumption may lower the risk of developing diseases such as Parkinson's and two common cancers: liver and colorectal. While the benefits of coffee continue to grow, the word on antioxidants is ground and steeped in scientific journals and studies. Antioxidants, like those preserved in Caffe Sanora, have been shown to neutralize free radicals, which may help the body protect itself from many degenerating diseases.

Caffe Sanora's patented HealthyRoast Process sprang from research dedicated to cancer prevention. In accordance with Caffe Sanora's commitment to fostering good health for coffee drinkers, a portion of proceeds furthers independent research at not-for-profit study centers nationally.