Press Kit

Caffe Sanora Technical Sheet

TECHNICAL SHEET

Caffe Sanora is roasted with the patented Healthy RoastTM process producing a cup of coffee rich in powerful antioxidants known to fight free radicals and potentially reduce the damaging effects on cellular health they may cause.  Specific levels of antioxidants in many coffee origins have been investigated at research centers around the world such as the Vanderbilt University Medical Centre, Nashville, USA and the National Institute for Food and Nutrition Research Rome, Italy (1,2).  Recent studies have indicated that coffee contains significantly higher active levels of antioxidants compared to other commonly consumed health beverages, such as juice and tea. (3,4).  These findings support the positive role Caffe Sanora coffee can have in achieving an overall healthy lifestyle.

Caffe Sanora’s Healthy RoastTM process was developed to provide the consumer with a fresh supurb tasting gourmet cup of brewed coffee rich in natural coffee antioxidants. Healthy RoastTM takes steps to preserve the level of antioxidants found in the original green coffee beans all the way through the entire roasting process, resulting in a roasted bean rich in antioxidant activity.  Producing Caffe Sanora is part art, part science.  The process begins on the coffee plantation, Natures Estate, where the farmers take great care to preserve the integrity of the coffee beans, from its original state, during the growing and harvesting process then throughout the roasting and packaging steps.  Management of this entire process from growing to packing results in the freshest, healthiest cup of gourmet coffee available.  Roasting in small batches carefully controlled by expert roast masters allows each and every bean to have the optimum level of freshness, antioxidant activity and optimum sensory characteristics. 

A class of compounds found in Caffe Sanora, the polyphenols, takes much of the credit for their health benefits.  Polyphenols are a group of antioxidants occurring mainly in plants and vegetables with the powerful ability to reduce free radical damage.  Cohort studies have shown an inverse correlation between polyphenol intake and the reduced risk of cardiovascular disease in an aging population (5).  Additional studies demonstrate that specific polyphenols in coffee may help with blood glucose management and ultimately insulin activity (6,7).  The polyphenolic compounds in coffee have been found to effectively protect LDL and human monocytic cells against oxidation (8).

Scientific researchers have made significant strides in understanding the link between oxidized metabolites and free radical damage with human disease.  Through their findings, they have learned that it may be possible to prevent, postpone or limit the severity of these diseases by enhancing the body’s antioxidant defense mechanisms through improved nutrition.  Antioxidants have proven effective at protecting the body from free radical damage, however, more is not always better.  Natural sources of antioxidants seem to have positive synergistic effects with other functional compounds found in their complex structures that contribute to the beneficial effects of these plant based fruits, vegetables and the like.  The best way to ensure adequate intake of the nutrients is through a balanced diet consisting of 5-8 servings of a variety of plant-based antioxidants.  Caffe Sanora, having the equivalent health benefits of a cup of tea, is a great way to start your day.

References:

1. Journal of Agricultural and Food Chemistry, 49, 3438-3442, 2001
2. Journal of Agricultural and Food Chemistry, 50, 5735-5741, 2002
3. Daglia, M. et al. Journal of Agricultural and Food Chemistry, 48, 1449-1454, 2000.
4. Del Castillo, M.D. et al. Journal of Agricultural and Food Chemistry, 50, 3698-3703, 2002.
5. Hertog, Zutphen Elderly Study, Lancet, 342 1007-1011. 
6. Van Dam & Feskens, Lancet 360, 2002
7. Agargh  et al. Journal of Internal Medicine, 255, 645-652, 2004
8. Natella, et al. Journal of Agricultural and Food Chemistry, 50, 6211-6219, 2002.

A portion of all proceeds from Caffe Sanora are dedicated to cancer research

Coffee Antioxidants: Why More Is Better

COFFEE ANTIOXIDANTS: WHY MORE IS BETTER
Joe Vinson, PhD
Professor of Chemistry
University of Scranton
Scranton, PA 18510
Antioxidants in the Diet

It is well known that increased consumption of fruits and beverages leads to a decreased risk of chronic disease such as heart disease, stroke, diabetes and cancer.  In fact 4/10 leading causes of death in the US are diet-related.  This costs our society over $200 billion/year in medical costs and lost productivity.  These diseases cause damage to body that is initiated by free radicals.  Recent epidemiology has shown that polyphenols consumed in the foods may be the major agents responsible for the health benefits and not the antioxidant vitamins C and E as originally assumed.  For coffee, since there are no vitamins present, any health effects are solely from other ingredients of which the polyphenols are the most abundant.  In all epidemiological studies in order to be valid, it has been shown that the more of a beneficial food you eat the less the risk of the disease.  This has been found to be the case for coffee consumption and the risk of Type 2 diabetes, the major form of diabetes in the western population.  So a coffee with more antioxidants will give you more antioxidants per cup and therefore more health benefits.

Our research group used market samples of common fruits, vegetables, spices, nuts, grains, oils and beverages.  We determined the total amount of polyphenols in foods and beverages by hydrolysis and subsequent measurement by a colorimetric assay based on antioxidant activity, i.e. a functional measurement, since it is the antioxidant activity of polyphenols that is responsible for their health effects.  We have shown that for the average person coffee is the number one source of polyphenol antioxidants in the US diet. 

           We have analyzed Caffe Sanora coffees and found that the average Caffe Sanora coffee has significantly more antioxidants than the average of premium brands of coffee.  For example, one of the best sources of antioxidants from all the beverages measured in our study was the Caffe Sanora  Dark Roast which had 39% more antioxidants than the average of premium coffees.

Caffe Sanora Fact Sheet

Caffe Sanora
PRODUCT AND COFFEE INDUSTRY FACT SHEET

CAFFE SANORA …

• is pure organic Arabica coffee with antioxidant levels higher than most green teas.
• tastes and brews like regular premium coffee. 
• contains no additives or preservatives.
• employs the patented HealthyRoast Processä, an all natural roasting process that protects the naturally-occurring antioxidants (polyphenols) lost in traditional roasting using heat.
• has similar health benefits as green tea.  Antioxidants have been shown to neutralize free radicals, and may help the body protect itself from many degenerating diseases.
• contains more of the same powerful antioxidant, chlorogenic acid than other fruits and vegetables (blueberries, sunflowers seeds etc).
• is available in light, medium and dark roasts; whole bean or ground (including espresso grind); caffeinated and decaffeinated.
• derives its name from “sano” which is Italian and spanish for “healthy”.
• is parity-priced with premium gourmet coffee.
• is USDA approved organic and Rainforest Alliance compliant.
• gives a portion of the proceeds from its sale to further cancer research.

FAST FACTS ABOUT THE COFFEE and FUNCTIONAL FOODS MARKETS…

• More than 100 million people in the U.S. drink coffee every day, with the average American drinking 3.3 cups per day.
• While the entire coffee category has been stagnant or slightly declining over the past five years, the gourmet coffee market has been one of the fastest growing beverage categories.
• Consumer demand for fortified foods has increased in the last seven years and is driving the growth within the entire food category.
• Green tea has increased from $2 MM to $90 MM in retail sales in the last ten years, driven by the product’s perceived health benefits.
• Consumer understanding of antioxidants and their health benefits is increasing and hovers at around 68%.  According to the Health Focus Trend Report, 71% of shoppers are interested in learning more about antioxidants; 44% want to learn more about how antioxidants relate to health and disease; 26% want information on how to act on what they learn; and 43% of shoppers consider the label “Good Source of Antioxidants” extremely or very important.
• Functional foods account for 35% of the more than $53 billion U.S. nutrition products industry (Nutrition Business Journal 2002).

Global consumption of organic coffee is growing at twice the rate of any other coffee type, according to the association of coffee-producing countries.

Caffe Sanora/Applied Food Sciences: Executive Biographies

Caffe Sanora / Applied Food Sciences
EXECUTIVE BIOGRAPHIES

Loretta Zapp, Chief Executive Officer-
Loretta Zapp provides valuable experience in management, business development, marketing and technical due diligence. At AFS she is responsible for strategic initiatives and plays a key role in the company's growth and development.
Prior to joining AFS, Loretta was President of Industrial Laboratories Company, Inc., an independent testing laboratory based in Denver, Colorado. Loretta was instrumental in the growth and success of the company, developing it from a small enterprise into a globally recognized analytical laboratory providing services for companies ranging from GNC to Bayer and Pfizer. During her tenure at Industrial Labs, she founded the Institute for Nutraceutical Advancement (INA) and designed a program to support and promote the production of consistent, high quality herbal products.
Prior to Industrial Labs, Loretta was a consultant with Big Stone Partners/Consus Corporation, an investment firm, where she provided both technical and marketing due diligence for new business opportunities and potential acquisitions.

Sean L Traci, President and Chief Operating Officer-
Sean Traci provides strategic planning, operational organization and marketing strategy and implementation. Prior to AFS, Sean was the Managing Director of Glucona America Inc.
While focusing on marketing strategy and new product development and launches, Glucona enjoyed substantial growth during Sean's control. By spearheading joint ventures and technical partnerships, Glucona became synonymous with functional foods and beverages and viewed as a leader to the food industry in these areas.
Sean's career in the food and nutrition industry began while formulating beverage flavors and systems for Universal Flavors. Later he moved in to sales that suited his outgoing personality. He has served on board of several companies providing his skills in management and strategy creation.
Sean received his MBA from the Lake Forest Graduate School of Management and his BS in Microbiology from the University of Wisconsin.

Chris Fields, Technical Director-
Chris Fields provides AFS with 10 years of technical experience in strategic product development within the food and beverage industries. Increasing product value through nutrition and science is her major area of focus at AFS.
Prior to AFS, Chris was part of the management team at Glucona America, Inc. where she served as Technical Director bridging the gap between research and development and marketing. Educating the food and beverage industries on the changing face of nutrition and achieving a higher rate of return or increased shelf space were a fundamental part of Chris' management direction.
Previous to Glucona America, Chris was a Project Manager for Cargill Foods where she played a role in both the engineering and operations of their key corn milling facilities, which produce corn syrups such as HFCS and Dextrose, Ethanol, Citric Acid, and Corn Oil, as well as several animal feed products. Her range of responsibilities included project engineering, operations management, product development and supervisor of three new-construction start-ups in Iowa, Nebraska, and Istanbul.
Chris holds a Chemical Engineering and Economics degree from the University of Illinois.

 

Alan D. Andrews, J.D., Vice President
Alan D. Andrews provides valuable experience in corporate financing, corporate transactions, and intellectual property acquisition and licensing.
Prior to working with AFS, Alan was an attorney in a private law firm in Houston, Texas. Alan specialized in various types of commercial transactions, commercial litigation, and public finance.
Alan is also a founding director of the Donald Monk Cancer Research Foundation (DMCRF) located in Austin, Texas. The DMCRF is a non-profit corporation specializing in cancer research that is funded by grants awarded by several U.S. corporate donors.
From 1998 to 2002, Alan served as a member of the Board of Directors of BioChemix, Inc. BioChemix is an Austin, Texas company involved in the ownership and transfer of patented technologies and products in the nutraceutical industry.
Alan received his J.D., magna cum laude, from South Texas College of Law and received his Bachelor of Business Administration from the University of Texas at Austin.

Caffe Sanora/Applied Food Sciences: Company Profile

Caffe Sanora / Applied Food Sciences
COMPANY PROFILE

The parent company of Caffe Sanora is Applied Food Sciences,(AFS).  AFS is dedicated to the natural development of nutrition in food and beverages without sacrificing taste.  The executive team members all specialize in the related industries; food, pharma and nutrition.

AFS has teamed with the numerous research institutes including the AMC Cancer Research Center, which works closely with the University of Colorado Cancer Center. Through this alliance AFS developed a patented roasting process called the HealthyRoast ä Process, the means to make great tasting nutritious coffee.  The brand name for the new antioxidant-rich coffee is Caffe Sanoraä.  A portion of the proceeds of Caffe Sanora supports cancer prevention research. 

AFS is dedicated to continuing to develop products similar to Caffe Sanora as a means of helping consumers to achieve a healthy life.  AFS also holds numerous other patents in the food and nutrition industries.  For more information please visit www.appliedfoods.com or call 1-512-732-8300.