March 2005: Press Release

Antioxidant-Rich Caffe Sanora, a Great Start to an Anti-Aging Breakfast

Now coffee lovers can jump start their day with organic premium gourmet coffee loaded with antioxidants

Austin, Texas - (March 2005) - For many Americans, there's nothing like a steaming cup of full-bodied coffee to start the day. But even the coffee aficionados of today desire healthy options. Enter Caffe Sanora (derived from the Italian word for health, “sano”), a smooth, rich and robust organic gourmet coffee loaded with naturally-occurring antioxidants. Caffe Sanora packs more powerful antioxidants in a cup than green tea, according to Dr. Joe Vinson, PhD Chemist at Scranton University, an expert in the field of antioxidant research. Numerous studies have shown that antioxidants help fight free radicals and the damage they cause. Free radicals break down the body's DNA and are believed to contribute to aging, cardiovascular and other degenerative diseases. Many experts believe a diet rich in antioxidants is a preventative approach to better health and subsequently a longer life.

Unroasted (green) coffee beans are a rich source of beneficial antioxidants called polyphenols. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroys most of the antioxidants. Utilizing the exclusive HealthyRoast Process™, a patented roasting method, Caffe Sanora retains these natural antioxidants throughout the roasting process, delivering a healthier cup of coffee.

With the leading edge of baby boomers now hitting their sixties, this defining generation is spending millions to try and combat the aging process. With no fountain of youth or magic bullet in sight, the focus seems to be on preventative measures such as good nutrition and exercise. Andrew Weil MD, recently was quoted in TIME magazine as saying, “The more regularly we supply our bodies with antioxidants, … the better our health.”

“The HealthyRoast process used by Caffe Sanora preserves the naturally-occurring antioxidants, yet does not affect the rich taste or aroma of our premium gourmet coffee,” says Loretta Zapp, CEO of the company. “In fact, professional tasters, or 'cuppers' have said they can't tell the difference. Caffe Sanora is a great cup of coffee with fantastic health benefits.”

Green tea's popularity has soared recently due to its antioxidant-related health benefits. However, according to Dr. Vinson, green coffee beans have one of the highest antioxidant concentrations of any plant. “Coffee beans are grown in intense sunlight, which enhances the antioxidants,” he says. “Many plant-based foods are high in antioxidants, but beverages have the highest concentration. Roasting the green bean does destroy many antioxidants, so a roasting process that preserves these healthful compounds creates a coffee that is even better for you.”

Caffe Sanora sprang from research dedicated to cancer prevention. In accordance with Caffe Sanora's commitment to fostering good health for coffee drinkers, a portion of proceeds furthers independent research at not-for-profit study centers nationally.

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