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July 2008: Press Release
Caffe Sanoraä, The First Natural Antioxidant Gourmet Coffee, Ideal for Gourmands and Health Conscious Alike
Coffee lovers can enjoy the health benefits of green tea in a great tasting cup of coffee
Austin, Tex. -- (July 2008) – For many epicureans, there's nothing like a strong cup of steaming, full-bodied coffee to start the day or finish a fine meal. But even the gourmands of today desire healthy options. Introducing Caffe Sanora (derived from the Italian word for health, “sano”), a smooth, rich and robust premium organic coffee loaded with antioxidants. Caffe Sanora packs more powerful antioxidants in a cup than green tea, according to Dr. Joe Vinson, PhD Chemist at Scranton University, an expert in the field of antioxidant research.
Unroasted (green) coffee beans are a rich source of beneficial antioxidants called polyphenols. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroy most of the antioxidants. Utilizing an exclusive patented roasted method called HealthyRoast, Caffe Sanora retains 100 percent of these natural antioxidants in the final brewed cup, delivering a healthier cup of coffee.
Studies show that antioxidants help fight free radicals which break down the body’s DNA and are believed to contribute to aging and many degenerative diseases. Only recently, however, have studies begun to shed light on the important health benefits of coffee.
- A recent University of Scranton study revealed that coffee is America’s No. 1 source of antioxidants.
- The Harvard Nurses’ Health Study, a recent long-term examination of the habits of more than 100,000 nurses, has shown a decreased risk of developing type 2 diabetes among participants who regularly drink coffee.
- Coffee drinkers have a lower-than-average number of gallstones.
- Predominantly in epidemiologic studies (historical trials), there have been associations between coffee consumption (3-4 cups per day) and lowered rates of certain illnesses like suicide, Parkinson’s disease, Alzheimer’s disease, colon cancer and heart disease.
Experts agree a diet rich in antioxidants is a preventative approach to better health and longer life. Even one cup of Caffe Sanora coffee – which contains more antioxidants than most green teas as well as more antioxidants than black tea or other Arabic coffees in its class – can help health-conscious coffee lovers start their day with an infusion of these beneficial compounds.
“The HealthyRoast process used by Caffe Sanora preserves the naturally occurring antioxidants, yet does not affect the rich taste or aroma of our premium gourmet coffee,” says Loretta Zapp, CEO of the company. “In fact, professional tasters, or ‘cuppers’ give Caffe Sanora high marks. It’s a great cup of coffee with fantastic health benefits.”
Caffe Sanora sprang from research dedicated to cancer prevention. In accordance with Caffe Sanora’s commitment to fostering good health for coffee drinkers, a portion of proceeds furthers independent cancer prevention research at not-for-profit study centers nationally.
Green tea’s popularity has been buoyed due to its antioxidant-related health benefits. However, according to Dr. Vinson, green coffee beans have one of the highest antioxidant concentrations of any plant.
“Coffee beans are grown in intense sunlight, which enhances the antioxidants,” he says. “Many plant-based foods are high in antioxidants, but beverages have the highest concentration. Roasting the green bean does destroy many antioxidants, so a roasting process that preserves these healthful compounds creates a coffee that is even better for you.”
Caffe Sanora is available in light, medium and dark roasts, in whole bean or ground (including espresso grind), and in both caffeinated and decaffeinated varieties. Caffe Sanora is organic and Rainforest Alliance Certified. Rainforest Alliance ensures fair worker conditions as well as wages, while preserving the ecosystem for generations to come. This is an extremely important aspect to sustainable farming and agriculture. Pricing is consistent with other premium gourmet coffees. Caffe Sanora is available in select health food stores, conventional grocery stores, and via the company website www.caffesanora.com.
For more information, please contact 1-512-732-8300 or visit www.appliedfoodsciences.com.
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