April 2005: Press Release

Coffee Lovers Can Enjoy the Health Benefits of Green Tea in a Great-Tasting Cup of Coffee

Introducing Caffe Sanora - The First Antioxidant-Rich Gourmet Coffee

AUSTIN, Texas - (April 2005) - Coffee lovers who understand the health benefits of green tea but refuse to switch from their beloved cup of java can now rejoice in a great cup of gourmet coffee that is also loaded with antioxidants. Caffe Sanora (derived from the Italian word for health, "sano"), tastes smooth, rich and robust like premium gourmet coffee. However, Caffe Sanora packs more powerful antioxidants in a cup than green tea, according to Dr. Joe Vinson, PhD Chemist at Scranton University, an expert in the field of antioxidant research. Unroasted (green) coffee beans are a rich source of beneficial antioxidants called polyphenols. Unfortunately, to make coffee, green beans must be roasted at high temperatures, which destroys most of the antioxidants. Utilizing the exclusive HealthyRoast Process(TM), a patented roasting method, Caffe Sanora retains these natural antioxidants throughout the roasting process, delivering a healthier cup of coffee.

"The HealthyRoast process used by Caffe Sanora preserves the naturally-occurring antioxidants, yet does not affect the rich taste or aroma of our premium gourmet coffee," says Loretta Zapp, CEO of the company. "In fact, professional tasters, or 'cuppers' have said they can't tell the difference. Caffe Sanora is a great cup of coffee with fantastic health benefits."

Numerous studies have shown that antioxidants help fight free radicals and the damage they cause. Caffe Sanora sprang from research dedicated to cancer prevention. In accordance with Caffe Sanora's commitment to fostering good health for coffee drinkers, a portion of proceeds furthers independent research at not-for-profit study centers nationally.

Green tea's popularity has soared recently due to its antioxidant-related health benefits. However, according to Dr. Vinson, green coffee beans have one of the highest antioxidant concentrations of any plant.

"Coffee beans are grown in intense sunlight, which enhances the antioxidants," he says. "Many plant-based foods are high in antioxidants, but beverages have the highest concentration. Roasting the green bean does destroy many antioxidants, so a roasting process that preserves these healthful compounds creates a coffee that is even better for you."

Return to Press Room

Return to Our Press Releases